Doug Schumacher Founder of Arrovox and the Voice Marketing Podcast - Voicebot Podcast Ep 63

Doug Schumacher is likely known to Voicebot listeners as either
the host of the VoiceMarketing Podcast or creator of the
satirical Homie & Lexy Podcast. He is the founder of Arrovox,
a digital creative firm with a speciality that includes voice and
marketing. During his career he has worked with clients ranging
from Sony Pictures and EA Games to Pepsi and Mattel. Doug started
his career as a writer at DDB Needham, TBWA/Chiat/Day and BBDO.
He is a graduate of the University of Illinois. We discuss his
early career learning the Attention, Interest, Desire and Action
(AIDA) framework, how to write ad copy and his work in radio,
digital and social media advertising. It's Advertising Week and
what better time to talk about voice marketing.