Heidi Culbertson CEO of Marvee on Voice and the Elder Community - Voicebot Podcast Ep 68

Heidi Culbertson began her career in mobile technology solution
sales for Sprint, USAT and Incode wireless. Her work in
enterprise sales often required her to design solutions for
companies adopting mobile for the first time. That led her to
focus on user experience design for mobile followed by a move
into consulting at AT&T and work as an independent UX
consultant.


Culbertson was drawn full time into voice in order to help her
mother who suffered from macular degeneration. She quickly
realized that many elders could benefit from voice
assistants and that led to founding Marvee in early 2016.
Culbertson discusses voice UX principles and how requirements
must be modified when serving older users. She also discusses the
Marvee Alexa skill, what her team has learned about elder users
and why they are changing the skill significantly to better align
with user needs.