Audrey Arbeeny of Audiobrain Talks Sonic Branding and the Rise of Voice - Voicebot Podcast Ep. 100

Audrey Arbeeny is an Emmy Award Winning Executive Producer and
Creative Director that is also the founder of Audiobrain, a
leading sonic branding agency. Sonic branding is brand strategy
and production based on sound. In Audiobrain’s model, sonic
branding includes strategy, original composition, sound
design, audio identities, music supervision and licensing,
research and usability, voice casting, education, UI design and
more. Audrey founded the company 16 years ago after many years as
a senior producer at Elias Arts where she started the sound
branding division. Since 2008, she has been a visiting professor
at the Pratt Institute and teaches the only sonic branding course
in the nation. Audrey has also been the music supervisor for past
9 Olympic Broadcasts by NBC.