Voice Assistant SEO for Brands with Ben Fisher and Ava Mutchler - Voicebot Podcast Ep 106

This week's episode is the audio from a recent webinar focused on
the results of the Voice Assistant SEO Report for Brands. Ben
Fisher of Magic + Co. and Ava Mutchler from Voicebot.ai join as
guests to discuss the results. The report included results from
over 4,000 questions about 200 consumer brands asked of Alexa,
Bixby, Google Assistant, and Siri.


The results surprised many because they were much worse than
voice assistants typically do on general knowledge questions and
ran counter to what SEO consultants are recommending. We discuss
the implications for brands and what they should do to raise
their profile on voice assistants.