Orchid Bertelsen Head of Digital at Nestle Talks Virtual Humans and Alexa Projects - Voicebot Podcast Ep 217

Orchid Bertelsen Head of Digital at Nestle Talks Virtual Humans and Alexa Projects - Voicebot Podcast Ep 217

Orchid Bertelsen is head of digital strategy and innovation at Nestle USA. She has created the digital innovation road maps for over 40 Nestle brands as well as delivering new projects such as Ruth the cookie coach virtual human. Prior to Nestle,...
1 Stunde 10 Minuten

Beschreibung

vor 4 Jahren

Orchid Bertelsen is head of digital strategy and innovation at
Nestle USA. She has created the digital innovation road maps for
over 40 Nestle brands as well as delivering new projects such as
Ruth the cookie coach virtual human.


Prior to Nestle, Orchid spent several years in the digital agency
world and in consulting. Today we discuss the anatomy of a
virtual human project for a consumer brand - the rationale, the
tech, the project stages, and more. We also discuss Alexa skill
development for consumer brands circa 2016 and how that shaped
the development of a virtual human cookie coach in 2021.

Kommentare (0)

Lade Inhalte...

Abonnenten

15
15