Say It Now CEO Charles Cadbury on Actionable Voice Ads - Voicebot Podcast Ep 268

Charles Cadbury breaks down how voice assistants can be used to
drive awareness and sales for consumer brands. Say It Now was
founded in 2018 and won the European Alexa Cup in 2019.


The company made headlines during the COVID-19 pandemic when it
rolled out a solution to help raise funds for charities through
smart speakers. Learnings from that initiative led to the
development of Say It Now's Actionable Audio Ads which drive user
interaction with branded Alexa skills. Cadbury breaks down the
effectiveness of integrating consumer touchpoints through smart
speakers, radio, and marketing campaigns to drive conversions. He
also discusses recent neurological research on how consumers
respond to these campaigns.