John Campbell Founder of Rabbit & Pork on Voice SEO and What Use Cases Work Today - Voicebot Podcast Ep 283

John Campbell is the founder and managing director of the voice
AI agency Rabbit & Pork, a division of TIPi Group. Previously
he was head of performance marketing and SEO at another TIPi
agency ROAST. The agency's start was automating the collection of
answers from Amazon Alexa and Google Assistant for a variety of
questions. That data led to several reports which captured the
attention of brands, and from there, Rabbit & Pork began
building Alexa skills, Google Actions, and other voice
interactive experiences in addition to voice SEO projects.


Campbell goes into some detail in our interview about how Rabbit
& Pork automated voice search result collection. He also
discusses where voice assistants source their answers to common
questions, the strategies brands use today to improve their
ranking, and approaches that do not work. In addition, we discuss
how the Alexa Answers service works today, how it is evolving,
and what that indicates about voice search.


Beyond search, Campbell goes through the differences in building
for Alexa versus Google Assistant and how Google's pullback from
the third-party Conversational Action ecosystem has impacted how
brands are approaching voice assistants today. We conclude by
discussing a variety of industry use cases for voice and chatbot
solutions.