Marc Scarpa CEO of DeFiance Media Talks About Launched the First Digital Human News Anchor - Voicebot Podcast Ep 304

DeFiance Media is a video news platform that provides coverage of
decentralized culture, technology, and finance. It was founded by
CEO, Marc Scarpa in 2021.


 


Scarpa is well known as an innovator in participatory broadcasts.
He was the founder of JumpCut in the 1990s which was known for
producing Woodstock 99, three of the Tibetan Freedom Concerts,
and Artisan Entertainment's Blair Witch WebFestival. Earlier in
his career, he was the New York Bureau Chief for CNET TV. He also
worked for YouTube, Olgilvy and Global Environment Media.


 


In today's discussion, Scarpa talks about the idea behind
launching a new live news media broadcaster, native to the web
but also leveraging over-the-top broadcast distribution channels
directly to consumer televisions. He also goes into detail about
what it takes to launch the world's first  virtual human
newscaster, Roxanna. He also goes into detail about what he has
learned after 1,500 broadcasts led by a digital persona, and how
that complements the dozens of human broadcasters on the
network.