One in Three Smartphones Sold in the USA in April 2020 Were Online
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vor 5 Jahren
The COVID-19 outbreak in the US resulted in store closures due to
lockdown and stay-at-home orders. As a result, the US smartphone
market was down 21% YoY in Q1 2020. As 80% of the stores were
closed, we saw online smartphone sales jump to 33% in April 2020.
But is it just a temporary boost because offline stores were
closed, or we are seeing a shift in consumer buying patterns?
In the latest episode, “The Counterpoint Podcast” host Peter
Richardson and Research Director Jeff Fieldhack discuss the
growth of online smartphone sales in the US. The discussion also
touches upon how carriers and national retailers are addressing
the needs of their customers, among other topics.
Read more:
* US Smartphone Market Down 21% as COVID-19 Impacts Both Supply
and Demand
Detailed report here:
* North America Online-Offline Monthly Channel Tracker-April
2020
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