Rise of Affordable Premium Smartphones in Korea Signals a Trend Change

The Korean smartphone market is dominated by three major players
– Samsung, Apple and LG. Since 2016, except 2017 (due to Galaxy
Note 7 fiasco), the Galaxy S and Note series sales have been more
than other devices during the first quarter period. But that
changed in Q1 2020, with an “affordable premium” Galaxy A90 5G
emerging as the best-seller in Korea.

In the latest episode, “The Counterpoint Podcast” host Peter
Richardson and research analyst Minsoo Kang discuss the rise in
popularity of “affordable premium” in the Korean market.

Read More:-The Rise of ‘Affordable Premium’ in
Korea’s Smartphone Market

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