App Economy and Apple’s Epic Battle

Recently, Fortnite creator Epic Games bypassed the App Store
payment gateway, after which Apple booted the game out of the App
Store and also terminated their account. In return, Epic Games
filed a lawsuit against Apple, after which Apple also filed its
counterclaims alleging breach of contract. In a court filing,
Epic Games accused Apple to maintain its monopoly over in-app
payments on the iOS platform and inflating prices. This battle
that would eventually hurt Epic Games more as millions of
Fortnite players access the game from Apple devices. It will be
interesting to see how this battle will eventually resolve. 


In the latest episode of ‘The Counterpoint Podcast’, host Peter
Richardson is joined by Dr. Richard Windsor to talk about the App
Economy and the problems related to it. He is the Research
Director at large at Counterpoint Research, and also the founder
and owner of the research company, Radio Free Mobile. In the
podcast, Richard deep dives to explain about the battle royale
that is happening between Apple and Epic Games. The discussion
also touches upon iOS 14 mandating App Tracking Transparency and
the implications. He also shares his views on a better way to
grow the app economy.

Follow us on social media platforms – 


Twitter – https://twitter.com/counterpointtr
LinkedIn –
https://www.linkedin.com/company/counterpoint-technology-market-research/



Follow us on social media platforms –
Twitter – https://twitter.com/counterpointtr
LinkedIn –
https://www.linkedin.com/company/counterpoint-technology-market-research/

YouTube -
https://www.youtube.com/@counterpointresearch/
Instagram -
https://www.instagram.com/counterpointresearch/