Chinese Brands Catalyzing SEA Smartphone Market

The lockdown period brought upon the pent-up demand, and
smartphone makers are coming up with aggressive marketing
strategies to cater to the users. Aggressive pricing and
innovative marketing strategies such as shopping through WhatsApp
have helped smartphone makers bounce back. E-commerce platforms
are also running promotional sales with discounts and more, which
has further helped the growth.

In the latest episode of ‘The Counterpoint Podcast’, host Maurice
Klaehne is joined by research associate Tanvi Sharma to talk
about the SEA market. The discussion revolves around the impact
of coronavirus on smartphone market, brand strategies and the
shift from offline to online sales. The podcast episode also
highlights how brands are re-calibrating and diversifying
production to ensure minimal disruption if such a situation
arises again.

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