Resilient Smartphone Market Heads Confidently Into 2021

Despite economic uncertainty that was created, the key takeaway
from 2020 is that the smartphone market is resilient as there is
a strong demand for it. There were interesting events that took
place in 2020, where we saw the shift in channel where online
sales have been growing. There were some geopolitical issues too
where US sanctions on Huawei caused a major impact on the
company. Huawei lost access to GMS for Play Store and lost access
to TSMC for chipsets, among others.  


At the start of the year, we were expecting 2020 to be a breakout
year for 5G, and while we saw a lot of 5G phones launch, the
uptick started only after the iPhone 12 launch. In just two weeks
of launch, the iPhone 12 is now the world’s number one 5G
smartphone.  


In the latest episode of ‘The Counterpoint Podcast’, host Peter
Richardson is joined by Associate Director Tarun Pathak to talk
about how 2020 shaped up amidst the coronavirus pandemic. We also
discuss the important events that took place this year, brand
strategies and more. Finally, we also share our outlook for 2021.
Come, join us to listen to this in-depth podcast summarizing
2020.

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