Online Channels Help SEA Beat COVID Blues, Attract OEMs

The South East Asia (SEA) smartphone market declined in the first
half of 2020 due to COVID-19 lockdowns. But as the restrictions
started to ease, OEMs were quick enough to focus on online
channels to meet the pent-up demand. Online channels in Indonesia
reached their highest point in Q4 2020, with brands like Xiaomi
and realme leading online sales. Thailand’s smartphone market
also saw online channels registering strong growth, leading to
only a marginal overall annual decline.

In the latest episode of ‘The Counterpoint Podcast’, host Maurice
Klaehne is joined by Senior Research Analyst Glen Cardoza to talk
about the dynamics of SEA smartphone market and growth of online
channels. With COVID-19 causing disruptions in the supply chain,
smartphone makers have been recalibrating and diversifying
production to reduce overreliance on China. But what makes the
Philippines and Vietnam attractive options for smartphone makers
to invest in? Glen shares some valuable insights on this topic
and more.

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