Operator Promos Drive US 5G Smartphone Prices Under $150

The beginning of 2020 was quite challenging for the smartphone
market after the COVID-19 outbreak, which resulted in lockdowns
across several countries. However, things eased in the second
half with pent-up demand driving smartphone sales. The momentum
continued through Q1 2021, with the iPhone 12 and Samsung Galaxy
S21 series doing well in the premium segment. Even the telecom
operators offered great deals and trade-in offers that helped in
ensuring better sales. 


Prices of prepaid 5G smartphones in the US have come down in just
under two years. With promotional offers from operators, we are
even seeing these devices available under $150. So, operators are
going all out with their marketing budget to push sales. Talking
about this mid-range segment, LG has announced its formal exit
from the smartphone market, which will leave a void to be filled
in. It creates an opportunity for other smartphone makers such as
Samsung, Motorola, Alcatel and TCL to increase their share. 


In the latest episode of ‘The Counterpoint Podcast’, host Maurice
Klaehne is joined by Research Director Jeff Fieldhack to talk
about the US smartphone market, refurb channel, smartphone spec
upgrades and more. The discussion highlights how the smartphone
market is recovering after the COVID-19 impact, and touches upon
the ongoing semiconductor chip shortage and its implications.
Jeff also offers insights on how the prepaid and postpaid
channels are performing, how 5G mobile broadband and home
broadband are shaping up to ease work-from-home, and much
more.

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