High-Res, Lossless Audio Crucial to Deliver Music in its Purest Form

Personal and home audio technology has greatly evolved over the
years. We have moved from wired to mono Bluetooth and stereo
wireless headphones to True Wireless Stereo (TWS) earbuds. In the
home audio segment, soundbars are becoming popular as they can
deliver a great home theatre experience. But it is not just about
the changing form factors, there have been improvements in audio
delivery systems as well. Support for higher quality audio, such
as lossless audio, is important in delivering music in its purest
form. 


The TWS earbuds, in particular, include a lot of hardware and
software features that enable Active Noise Cancellation (ANC),
ambient awareness, and multiple mics to offer crisp call clarity.
These features are quite helpful in the current work-from-home
and learn-from-home scenarios. Also, 5G is here, enabling higher
throughput and thus higher quality audio from streaming services
like Tidal, Spotify, Amazon Music HD and Apple Music, which was
not possible in the 3G and 4G era. So, why are these new
technologies important in enhancing the audio listening
experience? 


In the latest episode of ‘The Counterpoint Podcast’, host Peter
Richardson is joined by Gyanendra Singh, Head of Audio Marketing
for Sony India, to talk about trends in the audio space. Singh,
with his 17 years of experience in Sony’s audio department,
shares his thoughts on high-res and other audio formats, how the
COVID-19 pandemic has seen a surge in demand for audio products,
and more. He also touches upon the home audio segment and how it
is growing due to the pandemic-triggered restrictions on visiting
cinema halls.

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