Will 5G Offset Macroeconomic Weakness in SEA Smartphone Market?

Southeast Asia, one of the world’s most promising markets, saw
its smartphone shipments decline in Q2 2022. But despite this,
Thailand’s premium smartphone market grew 22% YoY, confirming a
key trend in the overall Southeast Asian market. Other key trends
in the region include the growth of gaming and 5G
smartphones.    


Rising inflation and reduced consumer spending are resulting in a
lengthening smartphone replacement cycle. So, how are OEMs
navigating this trend with different financial schemes, easy
upgrades, cashbacks and more? 5G smartphone shipments in
Southeast Asia markets are also growing, so how are operators
geared up for rolling out 5G services and demonstrating their use
cases?   


In the latest episode of ‘The Counterpoint Podcast’, host Tarun
Pathak is joined by Senior Analysts Febriman Abdillah and Glen
Cardoza to discuss the key trends in the Southeast Asia
smartphone market. From falling shipments to H2 2022 outlook, 5G
and online vs offline, we discuss all this and more in the
podcast.  



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