2023 China Smartphone Outlook- Reading Between the Top Lines (Mandarin Edition)

As China is opening its borders and quickly getting back to
business after over three years of COVID-19 lockdowns and other
curbs, we recently conducted an offline customer-sharing meeting
in Shenzhen. It was great to see everyone after a long time and
share our insights. The developing trends and China’s premium
smartphone market outlook were the most discussed topics.


The country’s smartphone market has become quite saturated. While
Chinese OEMs are releasing models with newer technologies, the
consumer demand for smartphone upgrades is not as strong as
before. Moreover, macroeconomics is another important factor
affecting consumers’ purchasing power and confidence. With such a
scenario, OEMs are shifting their focus to premium devices to
increase their ASPs (average selling prices).


In the latest Mandarin episode of The Counterpoint Podcast, host
Rick Cui is joined by Research Analysts Archie Zhang and
Shenghao Bai. In this podcast, we touch upon several
topics, such as Counterpoint’s prediction for the Chinese
smartphone market in 2023, the growing interest of OEMs in
releasing foldable smartphones, and more. We also talk about how
smartphone makers are focusing on self-developed chips and
artificial intelligence (AI) among other areas of
differentiation.



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