TRP Scam - The Harsh Reality | Can we build a better system? | The Deshbhakt with Akash Banerjee

#TRPScam - Lego Explainer takes you through a crash course of
what exactly are TRPs and regardless of #ArnabGoswami's
involvement or not - why have channels tried to game the TRP
system for years.


This episode takes you through the innovate ways on how the
system is gamed and also offers solutions on how the system can
be made better of you tell the advertiser that numbers dont
matter when it comes to news.


DO SHARE this with relatives and friends who think that high TRP
makes a news channel right - even though they are spewing hate
and venom! 


***** Chapterheads - 


01:32 What is TRP and its importance


04:14 How the TRP system is gamed


07:17 The other means to influence numbers 


09:14 Can we build a better solution for advertisers





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****** Credits *******


Writer :   Akash Banerjee


Editor : Tushar


Producer: Avishrant