Podcast 257: Cesar Gueikian of Gibson Guitars

On this week’s Fretboard Journal Podcast, we sit down with Gibson
CMO Cesar Gueikian. Cesar’s story is fascinating: Long
before he began working for the legendary guitar company, he was
a successful business person and self-professed Gibson fanatic.
These days, he gets to combine his finance background with his
love for all-things-Gibson and has been a big part of the new
Gibson leadership. During the course of our candid chat, he walks
us through the challenges Gibson faces, tells us about some of
the new models he’s most excited for and much more.


This episode is brought to you by Mono
Cases, Roberto-Venn, Carter Vintage, Martin Guitars and
Gibson.  


Order the new Fretboard Journal 44 by clicking here.