Podcast 487: Mike Nelson of Martin Guitars

This week, we're joined by Mike Nelson, Martin Guitars' VP of
Global Marketing. 


 


Mike has a coveted job: He gets to tell the story of one of the
world's most loved guitar brands.


 


We talk about the challenges Mike faces in his role, the
yearslong planning process for new Martin models, where he sees
growth in the industry, the Martin Custom Shop, NAMM, and
more. 


 


It's a unique take on the business of guitar. 


 


Martin: https://www.martinguitar.com


Martin's Custom Shop:
https://www.martinguitar.com/about-martin-custom-shop.html?srsltid=AfmBOor0gH2rquaP_2ZQOYJxOALmzB6uprJCvpqFqfrSVMrSDGHo5qEz


 


2025 LA Fire Relief: 


Musicares Fire Relief:
https://donor.musicares.org/page/lafirerelief


LA Mutual Fire Aid
Resources: https://www.fireaid.info/?fbclid=PAZXh0bgNhZW0CMTEAAaZX8rVNnTmxCs5y7FxfKVC7MPMztRiLJp_fWMzLcKsihzK82aF1mC8-DRI_aem_GS0GIyZN5hSAMVs8OdVRbw


LA Wildfires Help List:
https://docs.google.com/spreadsheets/d/10Q387T4udLBFSEj5MJs16E8OwZNZHU9RemS39ZhSyt8/htmlview


Subscribe to the Fretboard Journal:
http://fretboardjournal.com/subscribe


Our next Fretboard Summit takes place August 21-23, 2025 at
Chicago's Old Town School of Folk Music. Register today:
https://www.oldtownschool.org/concerts/2025/08-21-2025-fretboard-summit-2025/


This week's show is sponsored by: Stringjoy
Strings: https://stringjoy.com
(Use the code FRETBOARD to save 10% off your first order)

Mike & Mike's Guitar Bar: https://mmguitarbar.com


Peghead Nation: https://www.pegheadnation.com
(Get your first month free or $20 off any annual subscription
with the promo code FRETBOARD at checkout).


Collings: Check out their new Hill Country series of guitars:
https://collingsguitars.com/hill-country-series/