Anchor's redesign; podcast consumption in Denmark; Sounds Profitable's clever ad-tech, New People and Location Tags

Join James Cridland and Sam Sethi on this week's
show.

Interviews:


Anna Sian -  Head of Marketing,  Spotify &
Anchor FM  - talks about their redesign.

Bryan Barletta - Sounds Profitable - talks about 'Dynamic
Content Insertion' 

Peter Niegl and Rasmus Kidde -  DR’s research department
- talk about podcasting in Denmark. 

Mark asks a question about the value of 'Categories' in 2021



News:



SquadCast released v3 of their remote recording tool.
The headline: you can now record quality HD video as well as
audio with your guests. 

25% of the 345m monthly active Spotify users now use the app
to listen to podcasts, up from 22% the previous quarter. Speaking
on the company’s Q4 2020 earnings call, Daniel Ek said he’s
“reasonably confident” that he can see benefits in user growth
and retention from podcasts.


In Denmark, 27% of adults (15+) listen to podcasts every
week. That is 3 percentage points up from last year, according to
new data from DR. 


Sounds Profitable now has a podcast. The show uses dynamic ad
insertion from Whooshkaa in a number of different ways, and Bryan
Barletta describes in depth some of the ways he’s using it. You
should subscribe to the newsletter (and to the podcast)


Spotify’s consumer podcast host, Anchor, has had a redesign.
A new 'wave’ logo, a new typeface (



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