Chris Messina talks about Spotify Ads, the history of open formats on the social web and how ActivityPub could impact the future of Podcasting?

Listen to James Cridland and Sam Sethi as they talk
to Chris Messina about his work on OpenWeb Standards such as
ActivityStreams that became ActivityPub.  He wrote this
seminal post on Medium about ActivityStreams and ActivityPub in
2008


GUEST: Chris Messina is the inventor of the hashtag as it
is currently used on social media platforms.  In a 2007
tweet, Messina proposed vertical/associational grouping of
messages, trends, and events on Twitter by the means of
hashtags. 


NEWS: 


Spotify has made a series of announcements about podcast
monetisation. First up, top Anchor podcasters in the US can now
be part of the Spotify Audience Network.  These ads are
called “Automated ads” since they’ll be automatically inserted:
if you’re with Anchor, you can join the waitlist today.


Anchor has also launched “Premium sponsorships”, where they
sell host-read sponsor credits on your behalf: you’ll be
contacted if you qualify.


Anchor’s original Anchor Sponsorships is now rebranded
“Ambassador ads”, where you spread the word about Anchor to your
listeners.


Spotify Ad Studio, Spotify’s self-serve ad buying service,
will offer podcast ad buying “in our podcast network” (again, for
the US only). 


Spotify has also announced it’s joined the Global Alliance of
Responsible Media, added the ability to exclude sensitive topics,
and improved their contextual targeting tools.


Separately, Spotify has published a



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