Event 16: Podcast Movement 2023: It Pays to Podcast - How TWiT launched Club TWiT with Memberful

At Podcast Movement 2023, Jen Matichuk of Memberful and Lisa
Laporte of TWiT.tv give creators an inside look at how the
long-running tech podcast network TWiT grew its community and
revenue by partnering with Memberful.


Lisa goes into the hesitations and benefits of launching a
paid membership for an established podcast network and how losing
60% of advertisers in the pandemic led TWiT to try subscriptions
to diversify revenue

Launching simply with ad-free content and a Discord community
avoids disrupting their ad-supported audience and starting with
1-2 membership tiers, focusing on delivering promised perks
before expanding offerings

She shares how their community loves interacting with hosts
in Discord, getting ad-free shows, and supporting TWiT's growth

TWiT also promotes Club TWiT organically in show ads, social
posts, newsletters - without overwhelming non-members



Hosts: Jen Matichuk and Lisa Laporte


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Get episodes ad-free with Club TWiT at https://twit.tv/clubtwit