Josh Kaplan: The Secret to Morning Brew's Podcast Success

Send us a text


Want to uncover the secrets behind the success of Morning Brew's
podcast? Join us for a riveting conversation with Josh Kaplan,
their product manager of audio and podcast producer, sharing the
keys to an authentic product and a loyal fan base. He delves into
the critical role of understanding your audience and reveals how
to leverage the subscription button to enhance loyalty.

Get ready to be enlightened on podcast growth strategies, as Josh
spills the beans on converting newsletter readers into podcast
listeners. Hear his insights on the intricacies of podcast
discoverability across different platforms, and the power of
marketing collaborations. Find out from Josh how Apple's 'New and
Noteworthy' feature and compelling episode titles dramatically
boosted Morning Brew's podcast growth. 

As we wrap up, Josh guides us through the world of SEO,
transcription, and cross-promotion strategies. Discover why
providing transcripts can enhance your SEO, learn about the
potential benefits of hiring a transcriber via Upwork, and get
valuable insights on using cross promotions to amplify your
podcast's exposure. Josh also sheds light on the importance of
understanding your audience through feedback to inform better
product decisions. This conversation is packed with incredible
insights, whether you're a podcast newbie or looking to level up
your podcast game.


Subscribe to Buzzsprout Conversations on Apple Podcasts or your
favorite podcast app.

Do you know somebody we should interview on Buzzzsprout
Conversations? Reach out on Twitter.