Building Confidence in Artificial Lures w/ Corey Heiser | JMO Fishing 174

Corey Heiser joins the JMO Podcast as a professional walleye
tournament angler with a unique story. Corey tells us how ten
years ago he and his fishing partner had a strategy to attract
fishing sponsors by contractually NOT using live bait
presentations in professional walleye tournaments against
competition that had the option. This drove Corey and his partner
to fish harder and more creatively with their artificial lure
strategy to stay competitive and relevant.


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