Nolan Baynes Of 300 Entertainment

NOLAN BAYNES is an entertainment marketing executive,
media visionary, and production veteran based in New York
City.


He is currently a managing partner at IAS Agency, a think
tank that is heavily focused on brand marketing and tourism for
Ghana, South Africa, and New Orleans. He also serves as a senior
consultant for an array of entertainment clients such as
ground-breaking record label, 300 Entertainment, and DECO
Recording Group, home of Grammy Award nominee and Broadway star
Deborah Cox.


In 2011, he became the head of marketing for Music
Choice, a streaming/TV music network, with a reach of over 60MM
homes in the US. During his time at Music Choice he led all
marketing efforts with major record labels, corporate brands,
talent agencies, media, and cable companies. He also worked
extensively with MVPD partners including Comcast, Cox, AT&T.
Baynes also created branding and partnership campaigns for
artists such as Chris Brown, 5th Harmony, A$AP Rocky, Taylor
Swift, Luke Bryant, etc.


Before his stint at Music Choice, Baynes formed JBF
Entertainment, a consulting firm with Jay Fiedler, (former NFL
Quarterback - Miami Dolphin). He led business development
projects for BET, Rolling Stone Magazine, MTV and NBA legend,
Grant Hill. He also forged a strategic partnership with CSM,
Inc., a Toronto-based talent agency that represented
international superstar, Nellie Furtado, and 7x Grammy Award
nominee Tamia Hill, etc.


He started his career in the mid-’90s working for the
global, media giant, MTV Networks. He created and oversaw
marketing programs for some of today’s most celebrated artists;
Beyoncé, Usher, Kayne West, Cold Play, etc. Baynes oversaw music
marketing for the network’s marquee events; Video Music Awards,
$2 Bill concert series, Campus Invasion, etc. During his time at
the network, he worked on the launch team for MTV2, serving as
the Production Manager and later the head of Music Marketing.
Baynes was also a founding member of the development team that
launched MTV Tempo, a network dedicated to Caribbean culture and
lifestyle.