Serani Shares Secrets To Success In The Music Industry And Tells Why He Sold His Masters To Burna Boy

Craig Serani Marsh (born 7 June 1982), known
professionally as Serani, is a Jamaican
dancehall singer and producer who has a joint venture deal with
Phase One Communications in NYC. He is best known for his
involvement in Sean Paul's album The Trinity and his 2008 single
"No Games"
2006–2008: Early career/Production credits

In 2006, Serani co-produced the first two singles on Sean Paul's
platinum album The Trinity, including "We Be Burnin'", which was
the first released single. "We Be Burnin’" track helped Trinity
break a Jamaican record of 107,000 copies sold in the first week.
Serani also produced the album Smash riddim, which hosts the song
"Dutty Wine" by Tony Matterhorn. Dutty Wine was the number one
song in Jamaica and England for a lengthy period of time. Serani
is credited for helping bring into the limelight other Jamaican
heavyweights such as Mavado, Alaine Laughton and Bugle with his
catchy beats such as the Anger Management riddim on which Mavado
voiced his landmark hit "Real McCoy". DASECA productions has also
produced hits for other Reggae icons such as their colleague and
Alliance crew leader Bounty Killer, Busy Signal and Vybz Kartel
amongst many others. They are also the backbone of The Alliance
affiliated band Anger Management. His first and very successful
attempt at singing was on Mavado's hit song Dying which is
featured on the latter's début album Gangsta for Life: The
Symphony of David Brooks. He sang the hook and Mavado chanted the
verses.
2008–present: Rise to fame and No Games

In 2008, Serani landed a contract to record two albums for JVC
Entertainment, before going on to sign the deal with Phase One.
Serani self-produces most of his own songs and has promoted
singles such as "Doh" featuring Bugle, "No Games" and "She Loves
Me". In 2012, he performed at the Ride Club in Vienna.


In 2020, "No Games" was sampled by Eminem for "Farewell" which
appeared on the rapper's album Music to Be Murdered By.