Igor Katz Talks With Jr Watkis About California Reggae And Using AtVenu App

Igor Katz co-founded Ineffable Music which is the second largest
independent reggae record label globally. One of their secrets to
success is capitalizing on the live music industry using
technology and a knowledge base among a diverse team.





Every week there are 4 recurring compilation albums on the
Billboard Reggae Chart, ‘Legend: The Best Of Bob Marley
& The Wailers’, Shaggy’s “Boombastic Collection”, “Dutty
Classics” by Sean Paul and UB40’s Greatest Hits.
Whenever a song is played from these collections even if played
from the original album, it goes towards to compilations weekly
tally. Igor's top artist Stick Figure has three albums that are
also mainstays on the Billboard Reggae Albums chart; “Set In
Stone”, “World on Fire” and their most recent set “Wisdom”. He
talks about the business strategies uses by Ineffable Music and
defining new metrics for success in the record business.





To watch the full interview on YouTube click here.