Afrofuture Promoter Abdul Karim Abdullah Says Jamaican Artists Should Expand Their Audience beyond Reggae

From World Music Views: His name is Abdul Karim Abdullah,
founder and CEO of Afrofuture, a festival and company which had
to change its name from ‘Afrochella’ due to a copyright
infringement lawsuit filed by the organizers of the more popular
Coachella Festival which grossed more than $100 million this
year . After a successful five year run as the “Coachella of
Africa” Adbul and his team had to discontinue the the use of the
name.


The late 30s African music boss insist painstakingly that
‘Afrochella’ had nothing to do with Coachella and
says “we wanted to speak to sounds of Africa. ‘Chella’ is a
latin term that means “sound of” and we wanted to communicate
African sounds”


As both festivals move on with Coachella, a spring time show on
the U.S. West Coast over two weekends with multiple genres on
stage and artist from all over the world, Afrofuture have its
inaugural show in Ghana during the Christmas holidays with a
direct focus on African music and culture.


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