E08 Benjamin Lohnes, Principal Analytic Consultant at Epsilon

Today’s guest Benjamin Lohnes, Principal Analytic Consultant
at Epsilon. Ben is an experienced Database
marketing professional with experience in developing and
implementing customer relationship and customer life-cycle
marketing initiatives, email marketing, customer segmentation,
broad business analysis, technical end-user application training,
and medium to large technical project management.


He has years of experience in managing highly technical people,
projects, and resources. His current focus is codifying the way
in which stories are told across a variety of disciplines, with
the ultimate goal being to find the common threads that can be
used in organizations to tell clearer, more relevant stories that
cascade throughout the organization ending with the most
impactful story for the client.


In the show today, Ben will tell you about:


Interesting work he does at Epsilon

The importance of communication and storytelling

Understanding who your audience is to achieve ROI

Top tips on how to add real value as a Data Scientist

Why you should share your knowledge with others