E16 Kendell Timmers, VP of Advertising Analytics at New York Times

Today’s guest on the show is Kendell Timmers. Kendell is the VP
of Advertising Analytics at the New York Times.
Kendell is a digital data expert and problem solver with a deep
domain knowledge across ad tech. She also has a  passion
for developing talent having built a robust group of
analysts focused on advertising data products, testing, and
analytics. 


Kendell is also responsible for creating innovative data products
to serve the advertising needs at New York Times. She also leads
the design of campaign-level analytics products to provide key
insights to their advertisers as well as partnering with the
tech, advertising, marketing and newsroom teams to align on the
testing strategy for the advertising experience. 


In the show, Kendell will tell you about:


What attracted her to a career in AI and Data Science

How the New York Times are maximising their revenue through
Advertising

The impact of AI and Machine Learning at the New York Times

What she loves most about her job

Pros and Cons of a career in Data Science

Amazing tips on how to interview more effectively