E30 Bob Bress, VP of Analytics and Business Intelligence at Freewheel

Today's guest is Bob Bress, VP of Analytics and Business
Intelligence at Freewheel. Bob is an Analytics leader with 15+
years of experience in developing and implementing complex
analytical solutions for leading-edge technology and advertising
programs. He is an expert in building Data Science and Business
Intelligence teams from the ground up.


Freewheel empowers all segments of The New TV Ecosystem. They
power the technology, data enablement, and convergent
marketplaces required to ensure buyers and sellers can transact
across all screens, across all data types and all sales channels,
in order to ensure the ultimate goal in gaining the best results
for marketers.


In the episode, Bob will discuss:


Freewheel’s current projects within TV advertising


What he loves about his job


How to add real business value through data science


Key traits to have for a successful data scientist


Building a successful data science team


Advice on how to interview more effectively


Future trends in media & advertising that excite him