E31 Paul Brenner, Head of Data Science at PlaceIQ

Today's guest is Paul Brenner, Head of Data Science
at PlaceIQ where he defines the role of data science within
the company. Paul ensures the team works on the most impactful
projects, finds new ways that they can build new products that
will fulfil their client's needs and helps promote education
within the organization to keep PlaceIQ ahead of the competition.


Based in New York, PlaceIQ powers critical business and marketing
decisions with location data, analytics and insights. Companies
can uncover opportunities within the consumer journey by learning
about and connecting with location-based audiences, measuring
real-world ROI, and applying insights that drive intelligent
marketing and successful business outcomes.


In the episode, Paul will discuss:


How he helped grow the Data Science function at PlaceIQ,


The different paths available for Data Scientists,


Advice on deciding when to apply Machine Learning in your
business,


What to consider when making your next career move,


Building a high-performing data science team,


and His top interview tips.