E39 Gokcen Aygenc, Director of Analytics at Blue Apron

Today's guest is Gokcen Aygenc, Director of Analytics
at Blue Apron. Founded in 2012, Blue Apron are reimagining
the way that food is produced, distributed and consumed. Their
core product is the cooking experience with original recipes
designed along with fresh, seasonal ingredients directly to
customers. They are building a better food system that benefits
consumers, food producers and the planet.


Gokcen leads a team of data analysts to coordinate demand
forecasting related inputs (brand marketing strategies, programs,
promotional calendar, launches) for a reconciliation to the
financial forecast and procurement schedule. Prior to her current
role, she served as an executive at various business analysis
roles at Quontigo, Blackberry, Acer, and Hewlett Packard in
Istanbul, Dubai and New York.


In the episode, Gokcen will discuss:


Developing her technical and people skills within different
cultures,


How to use predictive analytics effectively within your business,


What to look for in hiring Data Scientists,


The importance of trust and strong relationships with
stakeholders,


How to apply Data Analytics successfully to improve the
customer experience,


and Advice to Data Science Managers on how to maximise ROI.