Branding and Culture in Corporate Real Estate Business with Jason Fray

Jason Fray is the Director of Cushman and Wakefield, a recognized
leader in local and global real estate research. He grew up in
Central New Jersey and after college was faced with a crossroad
and a life changing question, "What do I want to do with my
life?"


In this interview, we'll dig deeper on Jason's story and see how
things turned out and how he eventually stepped into the
corporate real estate world. In addition, Jason also shared some
thoughts on:


How an open access to information and collaborative
environment worked for Cushman's advantage

How Cushman & Wakefield built and maintained their brand

Why "Google it" doesn't work at Cushman & Wakefield

Why you should look for a company that is willing to invest
in you

How to attract talent by simply staying in a more desirable
neighborhood



To get the full show notes, transcripts on this episode check us
out at www.befurniture.com/episode28 


You can also connect with us on Twitter @BeFurniture or
personally to me, @BEJohnGardner


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