Beyond Default: Taking Control of your Strategy

We speak to David Trafford, founder of Forimicio Ltd. David is an
advisor, coach, mentor, and consultant on strategy and change to
enterprises worldwide and a  co-author of the great book -
Beyond Default. In this session we talk about how enterprises can
take a fresh look at how they formate strategy by thinking about
strategy in the context of the trajectory they are currently and
- and then from there look at the endogenous and exogenous, or
internal and external forces, that influence that trajectory and
therefore their strategy.