How to Build Powerful Networks: Rob Cross

Learn the key factors that allow anyone to be a power social
networker. 


Work has become a collaborative endeavor accomplished less
through standardized processes and formal structures than through
informal networks of relationships. But harnessing the power of
these seemingly invisible groups to achieve organizational goals
isa murky and elusive undertaking.




Rob Cross argues that rather than think about
collaboration from a more-is-better perspective, executives
need to take a clear-eyed, strategic view. They need to
determine exactly what they want to accomplish through
informal networks and,concurrently, what pattern and level of
connectivity would best help them achieve their
goals. It’s crucial for executives to learn how to
promote connectivity only where it benefits an organization
or individual—as well as learn how to decrease connectivity
that isn’t needed.