How to Execute on Innovation: Chris Trimble

Companies can't survive without innovating, but most put far more
emphasis on generating "Big Ideas" instead of executing
them--turning ideas into actual breakthrough products, services,
and process improvements. That's because "ideating" is energizing
and glamorous. By contrast, execution seems like humdrum,
behind-the-scenes dirty work. But without execution, Big Ideas go
nowhere. In "The Other Side of Innovation," Vijay Govindarajan
and Chris Trimble reveal how to execute an innovation
initiative--whether a simple project or a grand, gutsy gamble.