Transparent Leadership: Peter Shankman

Peter Shankman, a pioneer in modern PR, marketing, advertising,
social media, and customer service, profiles the famously nice
executives, entrepreneurs, and companies that are setting the
standard for success in this new collaborative world.


He explores the new hallmarks of effective leadership, including
loyalty, optimism, humility, and a reverence for customer
service, and shows how leaders like Jet Blue's Dave Needleman,
Tony Hsieh of Zappos, Steve Jobs of Apple, Ken Chenault of Amex,
Indra Nooyi of Pepsi, and the team behind Patagonia harness these
traits to build productive, open, and happy workplaces for the
benefit of their employees, themselves, and the bottom line.