Why Humans Aren't Rational: Nobel Prize Winner Daniel Kahnamen

Daniel Kahneman's ground-breaking research into decision making
and judgment has challenged fundamental beliefs about human
nature. In study after study,together with Amos Tversky, he
showed that when it comes to making decisions, humans are
predisposed to irrationality. Their surprising findings have had
profound implications for everything from behavioral economics
and politics, to advanced medicine and sports.


Their work, and its impact, is hardly obscure. Mr. Kahneman won
the 2002 Nobel Prize in Economics (Mr. Tversky died in
1996.)