Dan Heath on Creating Life & Business Changing Moments

Why certain brief experiences can jolt us and elevate us and
change us—and how we can learn to create such
extraordinary moments in our life and work.


While human lives are endlessly variable, our most memorable
positive moments are dominated by four elements: elevation,
insight, pride, and connection. If we embrace these elements, we
can conjure more moments that matter. What if a teacher could
design a lesson that he knew his students would remember twenty
years later? What if a manager knew how to create an experience
that would delight customers? What if you had a better sense of
how to create memories that matter for your children?


This book delves into some fascinating mysteries of experience:
Why we tend to remember the best or worst moment of an
experience, as well as the last moment, and forget the rest. Why
“we feel most comfortable when things are certain, but we feel
most alive when they’re not.” And why our most cherished memories
are clustered into a brief period during our youth.
Dan Heath dan@heathbrothers.com

Dan Heath is a Senior Fellow at Duke University’s CASE center,
which supports social entrepreneurs. At CASE, he founded
the Change Academy, a program designed to boost the impact
of social sector leaders.


Dan is the co-author, along with his brother Chip, of
three New York
Times bestsellers: Decisive, Switch, and Made
to Stick. Amazon.com’s editors named Switch one of the
Best Nonfiction Books of the Year, and it spent 47 weeks on
the New York Times Bestseller list. Made to
Stick was named the Best Business Book of the Year and spent
24 months on the BusinessWeek bestseller list. Their books have
been translated into over 30 languages.


Previously, Dan worked as a researcher and case writer for
Harvard Business School. In 1997, Dan co-founded an innovative
publishing company called Thinkwell, which continues to
produce a radically reinvented line of college textbooks.


Dan has an MBA from Harvard Business School and a BA from the
Plan II Honors Program from the University of Texas at Austin.
One proud geeky moment for Dan was his victory in the 2005 New
Yorker Cartoon Caption Contest, beating out 13,000 other
entrants. He lives in Durham, NC.