Inside the Customer Mind: Jobs-to-be-Done Theory with Bob Moesta

What poses the greatest competitive threat to your local church?
Conventional wisdom would say other churches, but Bob Moesta,
Co-author of The Jobs-to-be-Done Handbook, argues that the
largest competitive threat to formalized religion might actually
be…Crossfit.


Bob Moesta, President and CEO of the Rewired Group and
Co-Architect of “Jobs-to-be-Done” theory, joins the CEB Talent
Angle to discuss how he helps companies grow by fundamentally
understanding how customers shop and why they buy. By adopting
the “Jobs-to-be-Done” mindset, Bob believes that business leaders
can create innovators across the enterprise and teach them how to
turn struggling moments into opportunities for innovation.