Driving Value Through Experimentation with Stefan Thomke

In his book Experimentation Works: The Surprising Power of
Business Experiments, Stefan Thomke shares that bright ideas and
decisive actions alone do not create innovation. Instead,
innovation depends on a culture of experimentation which values
the science of testing. By stripping big ideas into hypotheses to
test what does and doesn’t work, organizations are better
positioned to establish a competitive edge and generate strong
financial returns.