SPOTLIGHT: The Era of Continuous Connection with Christian Terwiesch

*This spotlight is an excerpt from our 2019 interview. New
technologies are fundamentally changing how firms connect with
their customers than ever before. Listen to Christian Terwiesch,
co-author of Connected Strategy: Building Continuous Customer
Relationships for Competitive Advantage, share four pathways to
designing a connected strategy that builds continuous
relationships with customers, clients and employees.