SPOTLIGHT: Personalizing Work with Rob Baker

*This excerpt was taken from our 2020 interview. Few of us work
in roles designed to our personal specifications. In his new book
Personalization at Work: How HR Can Use Job Crafting to Drive
Performance, Engagement and Wellbeing , Rob Baker argues that
employees thrive when allowed to craft their roles to fit their
strengths. Baker provides HR leaders and professionals with tools
and guidance to create workplace environments that empower
employees to customize their jobs to meet their needs.