SPOTLIGHT: Exploring Amazon’s Playbook with Brian Dumaine

*This episode is an excerpt taken from our 2020 interview.


Amazon’s presence in consumers’ lives is seemingly inescapable,
though whether—and for how long— this hold will last is unclear.
In his book, Bezonomics: How Amazon is Changing Our Lives and
What the World’s Best Companies Are Learning From It, author
Brian Dumaine explores just that. In doing so, he offers an
insightful portrait of Jeff Bezos and the sprawling enterprise
he’s built, as well as tips for businesses to compete in this
digital age.