SPOTLIGHT: Unlocking Employee Motivation With Ron Friedman

While hybrid work, new technologies and evolving skills needs are
changing how work gets done, what motivates employees remains
constant. Author and psychologist Ron Friedman joins the Gartner
Talent Angle to share how the latest findings in behavioral
psychology can be applied throughout organizations. Friedman
shares insights from his books “Decoding Greatness” and “The Best
Place to Work” along with examples and stories from his work as
founder of ignite80. He explains how HR leaders can use the
method of reverse engineering to achieve success, and he details
how an intentional focus on the psychological needs of employees
can unlock their highest potential.


Ron Friedman is an award-winning social psychologist and the
founder of ignite80, a learning and development company that
teaches leaders science-based strategies for building
high-performing teams. Friedman has served on the faculty of the
University of Rochester, Nazareth College, and Hobart and William
Smith Colleges, and is a frequent contributor to the Harvard
Business Review, Psychology Today, Fast Company, Forbes, and CNN.
Popular accounts of his research have appeared on NPR and in
major newspapers, including The New York Times, Financial Times,
the Globe and Mail, Washington Post, The Guardian, as well as
magazines such as Men’s Health, Entrepreneur, and Success. His
first book, The Best Place to Work, was named an Inc. Magazine
Best Business Book of the Year. His new book, Decoding Greatness:
How the Best in the World Reverse Engineer Success, was selected
by Amazon's editors as one of 2021’s best books.


*This episode is an excerpt taken from our 2022 interview.