Why you should build your business around 'The Experience' | Lessons from Apple

Great businesses understand the importance of customer experience.
It's never about the first transaction and always about building
fans of your brand. Take a leaf out of Apple's playbook (not a new
app) and even Hard Rock Cafe, to find out how you can make your
Barbershop, Beauty Salon or Retail store, the place to go. By
focusing on customer experience you can grow one idea into a
scalable multi-store chain. This is the central focus of my own
brand, Vape and Juice and continues through in everything I do now.
Start today and write down what experiences your customers have in
your store. If you can't think of any, start your new invigorated
brand right away. Find out how you can create brand fans with our
podcast on Experience. Check us out on Facebook: /mobshowpodcast or
online at The MOBshow