Red Envelope: Food on the Chain

Several emerging economies have most of their population
depending on Agriculture for their livelihoods. However, across
the world, loss of food in the supply chain is still a major
issue. Over $270 Billion worth of food supplies across the world
could be saved by using technology. The other challenge with the
food supply chain is that in most economies, farmers are often
exploited by the other parties in the food supply chain.


In this episode of Rhetoriq's Red Envelope, we have Genevieve
Leveille joining Arun Krishnakumar and Theodora Lau. Genevieve is
the CEO of Agriledger, that is focused on delivering an efficient
and transparent food supply chain to major emerging markets of
the world. Agriledger are using Blockchain technologies to not
just bring transparency, but also keep the ownership of the food
with the farmers as much as possible.


Genevieve is also a known figure in the Blockchain industry and
travels the world as an ambassador for the Agritech community.
She shares her experiences in working with China, and the
cultural and on the ground differences in doing business there.


Listen into Genevieve's vision for the food industry, and the
projects she is working on across the world.


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